BSB40820 Certificate IV in Marketing and Communication

National ID: BSB40820 State ID: BFS9

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Marketing and communications is a dynamic and evolving industry, where no two days are ever the same.

As part of this qualification, students will learn about social media, market research, e-commerce, buyer behaviour, creative design, advertising, strategic planning, managing budgets and trends that are currently shaping the marketing world.

This course will suit employees or volunteers currently undertaking marketing tasks, entrepreneurs, business owners, people re-entering the workforce or wanting a career change and those who are passionate about marketing, advertising and communications.

Entrance requirements

School Leaver	Non-School Leaver	AQF
C Grades in Year 11 WACE General English, and OLNA; or NAPLAN 9 Band 8	C Grades in Year 11 English and Maths or equivalent	Certificate II or Certificate III

Job opportunities

Job opportunities include:

Marketing Officer / Coordinator
Community Relations Team Leader
Media Assistant Sales Administrator
Copywriter Public Relations Officer
Advertising Account Assistant / Coordinator
Market Research Assistant Media Planner

For more information about job and career pathways, visit JobOutlook(opens in a new tab) or Jobs and Skills WA

Please note: This list is a guide only as job titles and qualification requirements may vary between organisations.

Further Study

Certificate IV in Leadership and Management

We offer a range of further study opportunities, view our course list here. (opens in a new tab)

Study options and how to apply

Click on your preferred study option below to get started with your application or enrolment.

Available all year round, 2022

Details

Many of our courses offer flexible learning options that provide you with the opportunity to study WHENEVER and WHEREVER suits you. Typically, flexible, and self-paced options are part-time and open for enrolment all year round, allowing you to start, enrol and study continuously.

Once you enrol into your chosen units, you will have six (6) months from the date of your enrolment to complete your study.

Duration	6 Months
When	Available all year round, 2022
Where	Geraldton
How	Self Paced External

READY TO APPLY?

This course will be available to enrol in from Semester 2, 2022. In the meantime, you can express your interest by completing the enquiry form below.

FEES:

Calculate your estimated fee in the above UNITS AND FEES tab.

Units and fees

Fee estimate instructions: Tick the boxes below for the number of units required for this course. A total fee estimate will appear in a table on the right hand side. 

Units required: To achieve this qualification you must successfully complete twelve (12) units of competence from those listed below. 

Core

National ID	Unit title	Tuition fee	Concession fee	Resource fee
BSBCMM411	Make presentations	$146.40	$44.10	$17.50
BSBCRT412	Articulate, present and debate ideas	$195.20	$58.80	$17.50
BSBMKG433	Undertake marketing activities	$195.20	$58.80	$17.50
BSBMKG435	Analyse consumer behaviour	$268.40	$80.85	$17.50
BSBMKG439	Develop and apply knowledge of communications industry	$268.40	$80.85	$17.50
BSBWRT411	Write complex documents	$244.00	$73.50	$17.50

Elective

Unit Selection

All six (6) elective units must be selected from the list below.

National ID	Unit title	Tuition fee	Concession fee	Resource fee
BSBMKG431	Assess marketing opportunities	$219.60	$66.15	$17.50
BSBMKG434	Promote products and services	$170.80	$51.45	$17.50
BSBMKG440	Apply marketing communication across a convergent industry	$317.20	$95.55	$17.50
BSBOPS404	Implement customer service strategies	$170.80	$51.45	$17.50
BSBTWK401	Build and maintain business relationships	$219.60	$66.15	$17.50
BSBXCM401	Apply communication strategies in the workplace	$219.60	$66.15	$17.50

Please note: Where displayed, fees are only an estimate. Course information and fees are subject to change without notice.

Fees may differ between campus locations due to the difference between elective units in the course study plan or a need to adapt courses to meet local industry needs.
Fees may also differ for individuals depending on units of study selected, prior qualifications and recognition of prior learning (RPL).
Fees are payable at the time of enrolment.
Total fees quoted include tuition fees and resource fees. You may also be required to purchase text books, uniforms or other personal equipment that are not included in this fee estimate.
For Lower Fees, local skills (half-price) courses please refer to additional eligibility information above.
Proof of concession must be presented to access concession rates if eligible.
Concession rates: If eligible, proof of concession must be presented.
Concessions and the secondary school age fee cap do not apply to commercial courses (short courses), or Foundation Programs (i.e ESL and General Education).
Secondary school aged persons (in 2021, students born on or after 1 July 2003 who are at least 15 years old in 2021) undertaking training that is not part of a VET Delivered to Secondary Schools program, the maximum course (tuition) fee chargeable is $420. Additional resource fees and discretionary fees may apply.
VET Student Loans for eligible courses and fee caps may be subject to changes implemented by the Australian Government.

More information: Visit our fees and payment options page or call us on 1800 672 700

Fee estimate

General*

Tuition fee*	$
Resource fee	$
Total fee	$

Concession*

Tuition fee*	$
Resource fee	$
Total fee	$