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Media

There’s no business like show business. And there’s no show without all the work going on behind the scenes. Screen and Media students learn by working hands on in a production studio, in a range of roles.

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National ID State ID Title Qualification level Study mode Campus
KAB79 Guerilla Marketing Skills Set Skill set Face to face (class room)
Skill set
Geraldton Campus
marketing, guerilla marketing, promotions, advertising, communications, business, ad

In marketing, guerrilla techniques mostly play on the element of surprise, rely on creative execution and are often inexpensive to implement. 

Guerilla marketing sets out to create unconventional campaigns that attract attention. In this course you will explore the new landscape of promoting products and services in a much-changed environment and marketplace. You will explore how to promote products and services using inexpensive, high impact methods whilst still staying true to your brand voice, and addressing your target market’s new altered needs. You will develop the skills of creative thinking and reflective critical analysis.

This course is ideal for:

  • Business enthusiasts
  • Entrepreneurs
  • Business owners
  • Current business students
  • and anyone curious about the world of business

Course content

The below nationally recognised unit of competency is included in this course:

BSBMKG413      Promote products and services

Enrolment & Enquiries

For more information about this course and to enrol:

Contact: Wilna Fourie | Lecturer- Geraldton Campus

9956 6176 | 1800 672 700

Email: info@crtafe.wa.edu.au

Enquiry Form: Complete the course enquiry form below.

To find out more about studying with us please also refer to our Course Guide and Student Information Pack.

BSB42415 AZJ8 Marketing and Communication Certificate IV Face to face (class room)
Geraldton Campus
marketing, communications, media, public relations

Marketing and communications is a dynamic and evolving industry, where no two days are ever the same!

More and more our decision making is being influenced by savvy marketing and communications professionals. As part of this qualification, students will learn about social media, market research, e-commerce, buyer behaviour, creative design, advertising, strategic planning, managing budgets and trends that are currently shaping the marketing world. This course will suit employees or volunteers currently undertaking marketing tasks, entrepreneurs, business owners, people re-entering the workforce or wanting a career change and those who are passionate about marketing, advertising and communications.

 

 

KAA93 Social Media for Business Skill Set Skill set Face to face (class room)
Skill set
Geraldton Campus
business, social media, Facebook, Instagram, twitter, applications, computer, computing, networking, communication, marketing, KAA93

Create a social media presence for your business

In this course you will learn the skills to establish a social networking presence and how to use a range of social media tools and applications.

You will review, compare and use the different types of social media platforms and applications. 

 

Course Content

The below nationally recognised unit of competency is included in this course: 

ICTWEB201          Use social media tools for collaboration and engagement

 

Certification

Upon successful completion you will receive a Statement of Attainment

 

Enrolment & Enquiries

For more information about this course and to enrol:

Contact: Michelle Harvey | Lecturer – Geraldton Campus

9956 6122 | 1800 672 700

Email: info@crtafe.wa.edu.au

Enquiry Form: Complete the course enquiry form below.

 

To find out more about studying with us please also refer to our Course Guide and Student Information Pack.

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Page last updated July 25, 2016